An unusual fake name you provide to a worker at a restaurant, coffee shop, etc. in order to uniquely identify you among the other patrons.
> Without a Starbucks name...
> Barista: Can I have your name, please?
> You: John
> (2 minutes later) Barista: Coffee for John!
> (Five guys try to grab the coffee)
> With a Starbucks name...
> Barista: Can I have your name, please?
> You: Orlando
> (2 minutes later) Barista: Here's your coffee, Orlando!