For teh win or For the win
Basically, gamers would say "You need to make [Photon Cannons] for the win!"
After a while, it would become sarcastic as in "MASS HUNTS FOR TEH WIN!!!"
And later, anything would be for the win:
"OMG SPAM THAT FORUM 4TW"
> "I MASS WYVERNS 4TW"
> "I SPAMMED [goatse] 4TW"